Search Engine Optimization

Search engine optimization might seem like a vague and nebulous term thrown around by web marketers, but the term search engine optimization is actually a proven scientific process. The process directly impacts your websites traffic as it determines where your keywords rank in Google search results. At Arcadia SEO we take a practical approach to improving your site's Google keyword rankings. We've found the best search engine optimization results come from a multi-faceted marketing strategy that uses the combined principles of high quality blogs, articles, social media marketing and local search engine optimization to help you successfully increase the rankings of your most valuable keywords.

Social Media Marketing

Increasing your keyword ranking on Google may also require adding fresh marketing copywriting to your site, incorporating a systematic keyword ranking strategy into the textual content of your website. Along with optimizing for SEO, we also optimize your social media marketing on social sites such as Facebook, Twitter and YouTube where we're able to increase your sites social visibility, as we promote your brand and help you to build lasting relationships with new customers.

Paid Advertising

Paid advertising gives your website a distinct advantage over your competitors. We guarantee your ads will get prime positioning at the top of Google search results where you’ll receive the highest amount exposure for all of your high value keywords. Working with a pay per click expert at Arcadia SEO ensures that you’ll get a professionally managed pay per click ad campaign that drives only those customers who are searching for your specific products or services. At Arcadia SEO we’ll manage and optimize your ads but you’re in control of your daily budget and the quantity of traffic you want receive on a daily basis. You simply tell your expectations and we’ll create a plan to fit your budget and meet your expectations for increasing leads and sales.

Managing Your Pay Per Click Campaign

As we manage your pay per click ad campaign, we'll research the best pay per click keywords that are relevant to your business, only those keywords that make good use of your investment will be added. And in managing your pay per click ads, we’ll constantly update your keywords, PPC ads and landing pages to ensure that your campaign remains fresh and competitive. Like other forms of Internet marketing, a PPC campaign has the best results when it is carefully monitored and tracked on a daily basis by professional pay per click managers.

Email Marketing

A properly executed email newsletter program can increase your sales, brand awareness and market share. Sending one or two newsletter emails every month will increase your bottom line and save you money! Many companies have already discovered the incredible value in sending monthly email newsletters, and are currently benefitting from their efforts in collecting an opt-in email list. Sending targeted emails to your customers gives you incredible flexibility in allocating advertising dollars while ensuring an impressive return on investment. For those who have never ventured into email marketing, this is your golden opportunity to start harnessing the power of an opt-in email list.

If you have a website you should be collecting an opt-in email list that will allow you to send monthly email newsletter packed full of marketing that can be specifically tailored to each customers buying history. Staying in constant contact with subscribers to your email list helps you to create a measurable distance between your customers (and potential customers) and your competition. Collecting emails from your website visitors is generally a very simple task that can be automated through most email sending companies such as Constant Contact. Collecting email addresses from your website visitors is a great opportunity to cast a wider advertising net for interested subscribers.